![]() ![]() Long-tail keywords are not that competitive. There are three major reasons why you would want to concentrate on long-tail keywords: Why focus on long-tail keywords versus main keywords? You would certainly draw less traffic with a long-tail keyword than you would do with a more popular one, but the traffic you do draw will be better: more concentrated, more dedicated, and more desirous of your services. Think about it: if you google the word "coffee table" (a very vague keyword often referred to as "head term"), what are the chances that you'll end up clicking through to a sale?īut if you google "marble rectangle coffee table" you know just what you're looking for, and you're probably prepared to pay for it. ![]() Managing long-tail keywords is just a matter of creating stronger communication lines between your company and consumers who are already out there, actively searching for what you're selling. They're a little counter-intuitive at first, but they can be incredibly useful if you know how to use them.Ĭonsider it this way: if you are a company that sells coffee tables, it is likely that your pages will never appear near the top of the organic "coffee tables" search because there is too much competition (especially if you are a startup or a smaller company).īut if you deal with contemporary art-deco coffee table, keywords like "Modern Art Deco-influenced oval coffee table" will reliably find those customers searching for precisely that product. Long-tail keywords are longer and more descriptive keyword phrases that visitors are more likely to use when closer to the point of purchase or when using voice search. ![]() For example, in the search term “fingerless gloves,” the two words are “fingerless” and “gloves.” Long-tail keywords are more specific than short-tail keywords, which are two-word phrases.īut it's much deeper than that. A long-tail keyword is a search term that has three or more words. ![]()
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